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Growth strategy includes continued expansion of fast-growing men’s assortment with the return of Hero fragrance and other personal care products like AP/deo.
May 15, 2023
By: Christine Esposito
Editor-in-Chief
Bath & Body Works wants to take its men's business to the next level. In the past three years, the retailer has grown its men's category by nearly 50% through continued product evolution and assortment expansion. This month, BBW is rolling out a number of new products, including new skincare and beard products. The new products include Daily Face Wash, Exfoliating Face Wash, Daily Face Lotion, Hydrating Face Cream, Beard & Face Wash, fresh, clean and looking healthy, Beard...
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